Start advertising on LinkedIn
Learn the fundamentals to accelerate your business growth
Start learningHi, {firstName}
Keep building your LinkedIn marketing skills to accelerate your business, and your career
Have a few minutes?
Launch a quick video to begin learning
Video: Taking Action with Revenue Attribution Metrics
Measure your ROI on LinkedIn with revenue attribution metrics
Video: Creating an Ad Campaign
Launch a new ad campaign by following a guided setup in Campaign Manager classic mode
Video: Creative Design Summary
Design compelling creative that attracts LinkedIn members to engage with your content
Video: Using Conversion Tracking Data
Analyze campaign performance by comparing engagement metrics and conversion data to uncover true ROI make smarter business decisions
Video: Why Use A/B Testing
Scientifically improve campaign performance by leveraging A/B testing to refine creatives, compare ad formats, explore new markets, or expand reach
Explore the catalog
Search, filter, and explore all available courses in the Marketing Labs catalog
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives
Measure What Matters in B2B Marketing
Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time
Catalog
Search, filter, and explore all available courses
Earn LinkedIn Marketing certifications
Apply your knowledge of marketing on LinkedIn to pass each certification exam
Your path to Advertising Fundamentals certification
Your path to Marketing Strategy certification
Your path to Content and Creative Design certification
Your path to Marketing Measurement certification
Certifications
Apply your knowledge to pass each certification exam
Learn where you are
Explore more ways to upskill on marketing on LinkedIn
