Reset

{{catalog_header__title}}

{{learning_path_section__header}}

{{learning_path_section__title_one}}

{{learning_path_section__description_one}}

{{learning_path_section__title_two}}

{{learning_path_section__description_two}}

{{learning_path_section__title_three}}

{{learning_path_section__description_three}}

{{see_all_learning_paths}}

Join the next Insiders Scoop events!

Be a Certified Marketing Insider to attend the events simply by completing all three certifications.

skip-register-page English hide-from-profile promoted

Building an Organic Presence with LinkedIn Pages

Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.

Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less

Creative Design for LinkedIn

Design compelling creative that attracts LinkedIn members to engage with your content.

Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less

Introduction to LinkedIn Ads

Learn to create an ad campaign, measure success, and optimize for your advertising objectives.

Fundamentals fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less

Creating a Campaign

Use Campaign Manager's Advanced Mode to create full-funnel campaigns.

fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less

Using LinkedIn's Ad Targeting

Learn how LinkedIn's unique targeting works and best practices.

Fundamentals level-basic-icon English Self-paced course Start advertising 60 minutes or less

Ad Formats on LinkedIn

Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.

Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Campaign Optimization Tactics

Learn about the three primary campaign optimization levers.

Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.

Creative Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less

Using LinkedIn for Brand Awareness

Drive brand awareness with a strong brand campaign strategy.

Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less

Using LinkedIn for Lead Generation

Learn to use LinkedIn to drive leads and conversions.

Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less

Account Based Marketing

Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.

level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less

Reporting and Analytics for LinkedIn Ads

Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.

Fundamentals fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 60 minutes or less promoted

Conversion Tracking

Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.

fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 30 minutes or less 60 minutes or less promoted

Getting Started with LinkedIn Business Manager

Learn how Business Manager can help you market on LinkedIn.

level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Managing People, Ad Accounts, and Pages with Business Manager

Learn how to manage all your people and assets from Business Manager

level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less

Business Manager Partnerships and Sharing

Learn how to collaborate with other organizations using Business Manager

level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Sharing Audiences through Business Manager

Learn how to uplevel targeting strategies with audience sharing.

level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

LinkedIn Marketing Solutions Fundamentals Certification

Demonstrate your expertise in launching LinkedIn ad campaigns to reach your advertising goals.

Fundamentals English cme-fund-certification hide-from-profile

LinkedIn Marketing Strategy Certification

Demonstrate your expertise in using LinkedIn's organic and paid advertising solutions throughout your media strategy.

Marketing Strategy English cme-mkt-strat-certification hide-from-profile

LinkedIn Content and Creative Design Certification

Demonstrate your expertise in creating and maintaining paid and organic content, including managing an active LinkedIn Page and designing visually compelling creative.

Creative Strategy English cme-cont-creat-des-certification hide-from-profile

Certificación «Diseño y contenido de los anuncios de LinkedIn»

Esta certificación demuestra que tienes los conocimientos necesarios para crear y mantener contenido de pago y orgánico.

Spanish Creative Strategy cme-cont-creat-des-certification hide-from-profile

Certificación en Fundamentos de marketing de LinkedIn Marketing Solutions

Demuestra tu experiencia lanzando campañas de LinkedIn para lograr objetivos publicitarios.

Fundamentals Spanish cme-fund-certification hide-from-profile

Cómo segmentar en LinkedIn Ads

Aprende a utilizar los recursos de segmentación de LinkedIn para unos resultados óptimos.

Fundamentals Spanish level-basic-icon Self-paced course Start advertising 60 minutes or less promoted

Herramientas de información y análisis de LinkedIn Ads

Aprende a identificar indicadores clave y a usar las herramientas de información y análisis para optimizar tus campañas.

Fundamentals Spanish fullscreen-scorm-module level-basic-icon Measure success Self-paced course 60 minutes or less

Crea una presencia orgánica con las páginas de LinkedIn

Aprende a crear una página de LinkedIn y mantenerla activa y a usar todas las funcionalidades que te ayudarán a forjar, mantener y ampliar la presencia orgánica de tu marca.

Spanish Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less

[separator] 改进营销推广活动策略

掌握关键技能，从而培养营销专业能力，改进推广活动策略

Simplified Chinese Self-paced course Campaign strategy 60 minutes or less separator

[separator] 了解借助高级推广活动工具可以实现的更多可能性

参加与领英更高级的推广活动工具相关的课程，深化技术知识

Simplified Chinese Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator

[separator] 打造组织的企业形象

先从基础知识学起，了解如何在领英上打造品牌的企业形象

Simplified Chinese Self-paced course Organic basics 30 minutes or less 15 minutes or less separator

[separator] Como criar uma presença orgânica da sua empresa

Confira os conceitos básicos de como criar uma presença orgânica da sua empresa no LinkedIn

Portuguese Self-paced course Organic basics 30 minutes or less 15 minutes or less separator

[separator] Start advertising my business on LinkedIn

Accelerate your business growth by learning the fundamentals of advertising on LinkedIn

English Self-paced course Live workshop Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator Video

[separator] Improve my marketing campaign strategy

Gain key skills to build your marketing expertise and improve your campaign strategy

English Self-paced course Live workshop Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less separator Video

[separator] Measure my success on LinkedIn

Learn how to create reports, identify insights, and make data-driven optimizations to maximize your ROI

English Measure success Self-paced course Live workshop 30 minutes or less 60 minutes or less separator

[separator] Discover more possibilities with advanced campaign tools

Deepen your technical knowledge with these courses on LinkedIn’s more advanced campaign tools

English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator Video

[separator] Descubrir más posibilidades con las herramientas avanzadas para campañas

Perfecciona tus conocimientos técnicos con estos cursos sobre las herramientas de campañas más avanzadas de LinkedIn.

Spanish Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator

[separator] Evaluar mis resultados en LinkedIn

Aprende a crear informes, identificar información clave y optimizar a partir de los datos para maximizar el rendimiento de la inversión.

Spanish Measure success Self-paced course 60 minutes or less separator

Utiliser LinkedIn pour la génération de leads

Apprenez à utiliser LinkedIn pour générer des leads et des conversions.

Marketing Strategy French level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

LinkedInマーケティング戦略認定資格

オーガニックとペイド広告を連携させたLinkedInソリューションを、メディア戦略全般にわたって活用する際に求められる専門知識をアピールしましょう。

Marketing Strategy Japanese cme-mkt-strat-certification hide-from-profile

Business Manager-Partnerschaften und Freigaben

Erfahren Sie, wie Sie im Business Manager mit anderen Unternehmen zusammenarbeiten.

German level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Compartilhamento de público por meio do Gerenciador de contas

Saiba como aprimorar estratégias de segmentação usando o compartilhamento de público.

Portuguese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Menggunakan Penargetan Iklan LinkedIn

Pelajari cara kerja dan praktik terbaik penargetan unik LinkedIn.

Fundamentals Indonesian level-basic-icon Self-paced course Start advertising 60 minutes or less promoted

Como usar o LinkedIn para gerar conhecimento da marca

Crie uma estratégia sólida de campanha para aumentar o conhecimento da marca.

Marketing Strategy Portuguese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Gerenciamento de pessoas, contas de anúncios e Pages no Gerenciador de contas

Saiba como utilizar o Gerenciador de contas para gerenciar todos os materiais e pessoas da sua empresa

20 a 25 minutos

Portuguese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less

领英营销策略资格认证

展示您使用领英原生和付费广告解决方案，实施媒体策略的专业能力。

Marketing Strategy Simplified Chinese cme-mkt-strat-certification hide-from-profile

Live Workshop: Fundamentals Certification Day

This workshop will summarize the core topics of LinkedIn Advertising fundamentals and offer a live exam experience

English 60+ minutes

Live Workshop: Content and Creative Design Certification Day

This workshop will summarize the core topics of LinkedIn Advertising content and creative design and offer a live exam experience

English 60+ minutes

Parcerias e compartilhamentos no Gerenciador de contas

Saiba como colaborar com outras organizações usando o Gerenciador de contas

Portuguese level-advanced-icon

LinkedInコンテンツ制作 & クリエイティブデザイン認定資格

LinkedIn会社・団体ページの継続的な運用・管理をはじめ、視覚的に説得力のあるクリエイティブのデザインなど、ペイドコンテンツとオーガニックコンテンツを作成・維持していくための知識をアピールすることができます。

Creative Strategy Japanese cme-cont-creat-des-certification hide-from-profile

Access an overview of the LinkedIn Certified Marketers program.

resource-pdf skip-register-page English hide-from-profile

[separator] Mejorar la estrategia de mis campañas de marketing

Adquiere aptitudes y conocimientos clave sobre el marketing y mejora la estrategia de tus campañas.

Spanish Self-paced course Campaign strategy 60 minutes or less separator

[separator] Dar tu opinión al equipo de Marketing Labs

Spanish separator

[separator] Sampaikan pendapat Anda kepada tim Marketing Labs

Indonesian separator

[separator] 與 Marketing Labs 團隊分享您的寶貴意見

Traditional Chinese separator

Marketing Labs 網站問卷調查

請在此簡短問卷調查中，分享您對 Marketing Labs 使用體驗的看法

Traditional Chinese

[separator] Geben Sie uns Feedback zu LinkedIn Marketing Labs

German separator

Umfrage zu LinkedIn Marketing Labs

Ihr Feedback ist gefragt: Kurze Umfrage zu LinkedIn Marketing Labs.

Survei Situs Marketing Labs

Bagikan pendapat Anda tentang pengalaman Marketing Labs Anda dalam survei singkat ini

[separator] Meningkatkan kualitas strategi kampanye pemasaran saya

Dapatkan keahlian utama untuk membangun keahlian pemasaran dan meningkatkan kualitas strategi kampanye

Indonesian Self-paced course Campaign strategy 60 minutes or less separator

[separator] Donnez votre avis à l’équipe Marketing Labs

French separator

[separator] 与 Marketing Labs 团队分享您的看法

Simplified Chinese separator

ビジネスマネージャーパートナーシップと共有

ビジネスマネージャーを使用して他の組織と連携する方法を学ぶ

Japanese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Établir une présence organique grâce aux Pages LinkedIn

Découvrez comment créer et gérer une Page LinkedIn, et comment utiliser toutes les fonctionnalités à votre disposition pour établir, maintenir et renforcer la présence organique de votre page.

20 à 30 minutes

French Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less

LinkedIn 廣告格式

瞭解如何使用不同的廣告格式，在 LinkedIn 達成行銷目標。

Fundamentals Traditional Chinese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Stratégies d’optimisation de campagne

Découvrez les trois principaux leviers d’optimisation de campagne.

Fundamentals French level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Design de conteúdo do LinkedIn

Crie anúncios com apelo visual para incentivar a interação dos usuários do LinkedIn.

Portuguese Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less

Membangun Eksistensi Organik dengan Halaman LinkedIn

Pelajari cara membuat dan memelihara Halaman LinkedIn yang aktif serta cara menggunakan semua fitur yang tersedia untuk membangun, memelihara, dan memperluas eksistensi organik brand Anda.

Creative Strategy Indonesian level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less

Desain Materi Iklan untuk LinkedIn

Buat desain materi iklan dengan visual yang menarik agar anggota LinkedIn berkenan untuk berinteraksi dengan konten Anda.

Creative Strategy Indonesian level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less

Format Iklan di LinkedIn

Pelajari cara menggunakan berbagai format iklan untuk mencapai tujuan pemasaran Anda di LinkedIn.

Fundamentals Indonesian level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

领英上的广告形式

了解如何使用不同的广告形式来实现您在领英上的营销目标。

Fundamentals Simplified Chinese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Live Workshop: Marketing Strategy Certification Day

This workshop will summarize the core topics of LinkedIn marketing strategy and offer a live exam experience

English 60+ minutes

Pengantar LinkedIn Ads

Pelajari cara membuat kampanye iklan, mengukur keberhasilan, dan melakukan pengoptimalan untuk tujuan iklan Anda.

Fundamentals fullscreen-scorm-module Indonesian level-basic-icon Self-paced course Start advertising 60 minutes or less

Utiliser le ciblage publicitaire de LinkedIn

Apprenez à utiliser le ciblage de LinkedIn et à optimiser vos chances de réussite.

45 à 60 minutes

Fundamentals French level-basic-icon Self-paced course Start advertising 60 minutes or less promoted

透過 LinkedIn 頁面打造自然形象

瞭解如何建立和維護活躍 LinkedIn 頁面，以及如何使用所有可用功能來建立、維護並拓展品牌的自然形象。

20 至 30分鐘

Creative Strategy Traditional Chinese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less

Cómo diseñar tu estrategia de contenido en LinkedIn

Distribuye tu contenido orgánico y de pago a lo largo del ciclo de marketing para llegar de forma eficaz a tu público objetivo en el momento más oportuno.

Spanish Creative Strategy level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Créer une stratégie de contenu marketing pour LinkedIn

Adaptez vos contenus organiques et payants aux différentes étapes du funnel marketing pour toucher et engager efficacement vos audiences cibles au moment opportun

30 à 40 minutes

French Creative Strategy level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

建立全漏斗內容行銷策略

讓您的自然生成與付費曝光內容與行銷漏斗一致，以在適當時機有效觸及目標對象並與其互動。

30 至 40 分鐘

Creative Strategy Traditional Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

借力领英挖掘销售线索

学会借助领英挖掘销售线索和促进转化。

Marketing Strategy Simplified Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Brand Awareness mit LinkedIn

Wie Sie die Brand Awareness mit einer durchdachten Kampagnenstrategie steigern.

Marketing Strategy German level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Como usar o LinkedIn para geração de leads

Saiba como usar o LinkedIn para gerar leads e aumentar as conversões.

Marketing Strategy Portuguese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

善用 LinkedIn 開發潛在客戶

瞭解如何利用 LinkedIn 來獲取潛在客戶並提高轉換率。

Marketing Strategy Traditional Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

[separator] Ihre Unternehmensmarke aufbauen

Machen Sie sich mit den Grundlagen vertraut, um Ihre organische Präsenz auf LinkedIn aufzubauen.

German Self-paced course Organic basics 30 minutes or less 15 minutes or less separator

[separator] Die erweiterten Kampagnentools von LinkedIn kennenlernen

Mit diesen Kursen vertiefen Sie Ihre technischen Kenntnisse zu den erweiterten Kampagnentools von LinkedIn.

German Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator

[separator] Eine Kampagne für Ihr Unternehmen auf LinkedIn schalten

Fördern Sie das Wachstum Ihres Unternehmens, indem Sie die Grundlagen für Werbung auf LinkedIn erwerben.

German Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator

Lead-Generierung mit LinkedIn

Wie Sie mit LinkedIn Leads und Conversions generieren.

Marketing Strategy German level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

[separator] 所属組織のオーガニックなプレゼンスを構築する

LinkedIn上で自社ブランドのオーガニックなプレゼンスを構築する基本を押さえます

Japanese Self-paced course Organic basics 30 minutes or less 15 minutes or less separator

[separator] Améliorer ma stratégie de campagne marketing

Développez des compétences essentielles pour renforcer votre expertise marketing et améliorer votre stratégie de campagne

French Self-paced course Campaign strategy 60 minutes or less separator

[separator] Commencer à promouvoir mon activité sur LinkedIn

Accélérez la croissance de votre entreprise en découvrant les bases de la publicité sur LinkedIn

French Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator

[separator] Découvrir d’autres possibilités avec des outils de campagne avancés

Approfondissez vos connaissances techniques grâce à ces cours sur les outils de campagne avancés de LinkedIn

French Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator

Suivi des conversions

Configurez le suivi des conversions en utilisant le LinkedIn Insight Tag et l’API des conversions pour mesurer et optimiser vos campagnes de bas de funnel.

French fullscreen-scorm-module level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted

[separator] Mesurer mon succès sur LinkedIn

Apprenez à créer des rapports, à identifier des insights et à effectuer des optimisations axées sur les données afin de maximiser votre ROI

French Measure success Self-paced course 60 minutes or less separator

[separator] Développer la présence organique de mon entreprise

Commencez par les bases pour créer une présence organique de votre marque sur LinkedIn

French Self-paced course Organic basics 30 minutes or less 15 minutes or less separator

Se lancer avec LinkedIn Business Manager

Découvrez comment Business Manager peut vous aider à faire du marketing sur LinkedIn.

French level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Partager des audiences avec Business Manager

Découvrez comment déployer à grande échelle vos stratégies de ciblage à l’aide du partage d’audiences.

French level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Formats publicitaires sur LinkedIn

Découvrez les différents formats publicitaires disponibles sur LinkedIn pour vous aider à atteindre vos objectifs marketing.

Fundamentals French level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Introduction à la publicité sur LinkedIn

Apprenez à créer une campagne publicitaire, à optimiser vos objectifs et à mesurer les résultats de vos campagnes.

45 à 60 minutes

Fundamentals French fullscreen-scorm-module level-basic-icon Self-paced course Start advertising 60 minutes or less

Partenariats et partage dans Business Manager

Découvrez comment collaborer avec d’autres organisations à l’aide de Business Manager

French level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

[separator] Membangun eksistensi organik organisasi saya

Mulai dengan dasar-dasar untuk menciptakan eksistensi organik brand Anda di LinkedIn

Indonesian Self-paced course Organic basics 30 minutes or less 15 minutes or less separator

[separator] Mengukur keberhasilan saya di LinkedIn

Pelajari cara membuat laporan, mengidentifikasi wawasan, dan melakukan pengoptimalan berdasarkan data untuk memaksimalkan ROI

Indonesian Measure success Self-paced course 60 minutes or less separator

[separator] Mulai mengiklankan bisnis saya di LinkedIn

Percepat pertumbuhan bisnis Anda dengan mempelajari dasar-dasar periklanan di LinkedIn

Indonesian Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator

[separator] Menjelajahi lebih banyak kemungkinan dengan fitur kampanye lanjutan

Perdalam pengetahuan teknis Anda dengan kursus-kursus tentang fitur kampanye lanjutan LinkedIn

Indonesian Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator

Sertifikasi Prinsip Dasar Pemasaran LinkedIn

Tunjukkan keahlian Anda dalam meluncurkan kampanye iklan LinkedIn untuk mencapai target iklan Anda.

Fundamentals Indonesian cme-fund-certification hide-from-profile

Sertifikasi Konten dan Desain Materi Iklan LinkedIn

Tunjukkan keahlian Anda dalam membuat dan mengelola konten berbayar dan organik, termasuk mengelola Halaman LinkedIn aktif dan merancang materi iklan dengan visual yang menarik.

Creative Strategy Indonesian cme-cont-creat-des-certification hide-from-profile

Menggunakan LinkedIn untuk Mengidentifikasi Prospek

Pelajari cara menggunakan LinkedIn untuk mendapatkan lebih banyak prospek dan konversi.

Marketing Strategy Indonesian level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Menggunakan LinkedIn untuk Brand Awareness

Mendorong brand awareness dengan strategi kampanye brand yang kuat.

Marketing Strategy Indonesian level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Membangun Strategi Pemasaran Konten Corong Penuh

Sesuaikan konten organik dan berbayar Anda dengan corong pemasaran untuk secara efektif menjangkau audiens target dan berinteraksi dengan mereka pada waktu yang tepat.

Creative Strategy Indonesian level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Pelacakan Konversi

Siapkan pelacakan konversi menggunakan Tag Wawasan LinkedIn dan API Konversi untuk mengukur dan mengoptimalkan kampanye corong yang lebih rendah.

fullscreen-scorm-module Indonesian level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted

[separator] LinkedInでの成果を測定する

レポートの作成、インサイトの特定、データに基づいた最適化の方法を学び、ROIを最大化しましょう

Japanese Measure success Self-paced course 60 minutes or less separator

[separator] Marketing Labsに自分の考えを伝える

Japanese separator

[separator] マーケティングキャンペーン戦略を向上させる

マーケティングに関する専門知識を深め、キャンペーン戦略を向上させる主なスキルを身に付けます

Japanese Self-paced course Campaign strategy 60 minutes or less separator

[separator] Como anunciar o seu negócio no LinkedIn

Veja os conceitos básicos de publicidade no LinkedIn para impulsionar o crescimento do seu negócio

Portuguese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator

Como começar a usar o Gerenciador de contas do LinkedIn

Saiba como o Gerenciador de contas pode ajudar você com o marketing no LinkedIn.

Portuguese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Como desenvolver uma estratégia de marketing de conteúdo pelo funil de conversão no LinkedIn

Alinhe seu conteúdo orgânico e pago ao funil de marketing para alcançar e engajar seu público-alvo no momento certo

30 a 40 minutos

Portuguese Creative Strategy level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

[separator] Como aprimorar a estratégia de marketing da sua campanha

Desenvolva as competências necessárias para aprimorar o seu conhecimento em marketing e a estratégia da sua campanha

Portuguese Self-paced course Campaign strategy 60 minutes or less separator

Dicas para otimizar campanhas

Conheça os três principais elementos que podem ser ajustados para otimizar suas campanhas.

Fundamentals Portuguese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Acompanhamento de conversões

Configure o acompanhamento de conversões usando a LinkedIn Insight Tag e a API de conversões para avaliar e otimizar as campanhas de funil inferior.

Portuguese fullscreen-scorm-module level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted

LinkedIn Ads 報告與分析

學習如何找出關鍵活動指標與利用報告與分析工具，將您的活動最佳化。

Fundamentals fullscreen-scorm-module Traditional Chinese level-basic-icon Measure success Self-paced course 60 minutes or less

Video: Creating a Campaign Manager Account

To start advertising on LinkedIn, you'll first need to follow these steps to create a Campaign Manager account.

resource-video skip-register-page level-basic-icon English Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Video

Formatos publicitarios de LinkedIn

Aprende a usar distintos formatos publicitarios para conseguir tus objetivos de marketing en LinkedIn.

Fundamentals Spanish level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Estrategias para la optimización de campañas

Descubre los tres factores principales a la hora de optimizar campañas.

Fundamentals Spanish level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Introdução ao LinkedIn Ads

Saiba como criar uma campanha de anúncios, avaliar seus resultados e alcançar seus objetivos de publicidade.

45 a 60 minutos

Fundamentals Portuguese fullscreen-scorm-module level-basic-icon Self-paced course Start advertising 60 minutes or less

[separator] Forjar la presencia orgánica de mi organización

Empieza por lo básico para establecer la presencia orgánica de tu marca en LinkedIn.

Spanish Self-paced course Organic basics 30 minutes or less 15 minutes or less separator

[separator] Como compartilhar sua opinião com a equipe do Marketing Labs

Portuguese separator

[separator] 衡量在领英上取得的成效

学习如何创建报告，发现洞察和实施数据驱动的优化，最大程度提高投资回报

Simplified Chinese Measure success Self-paced course 60 minutes or less separator

[separator] Empezar a publicitar mi negocio en LinkedIn

Domina los fundamentos de la publicidad en LinkedIn para acelerar el crecimiento de tu negocio.

Spanish Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator

[separator] Ihre Marketingstrategie optimieren

Erwerben Sie wichtige Kenntnisse, um Marketingexpertise aufzubauen und Ihre Kampagnenstrategie zu verbessern.

German Self-paced course Campaign strategy 60 minutes or less separator

[separator] Erfolg auf LinkedIn messen

Erfahren Sie, wie Sie Berichte erstellen, Insights generieren und datengesteuerte Verbesserungen durchführen, um Ihren ROI zu maximieren.

German Measure success Self-paced course 60 minutes or less separator

Pesquisa sobre o site do Marketing Labs

Participe desta pesquisa e compartilhe sua opinião sobre a sua experiência de aprendizagem no Marketing Labs

[separator] Como utilizar as ferramentas avançadas para campanhas

Desenvolva seu conhecimento técnico com cursos sobre as ferramentas avançadas para campanhas do LinkedIn

Portuguese Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator

[separator] Como avaliar o desempenho no LinkedIn

Saiba como gerar relatórios, analisar dados e otimizar suas estratégias de marketing para aumentar o ROI da sua empresa

Portuguese Measure success Self-paced course 60 minutes or less separator

Video: Creating Your LinkedIn Page

Set up your LinkedIn Page and get ready to unlock your business’ potential.

resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video

Live Workshop: Introduction to LinkedIn Ads

This live workshop will help you discover the fundamentals of why and how to get started advertising on LinkedIn.

level-basic-icon English Live workshop Start advertising 60 minutes or less

LinkedIn広告のレポートと分析

重要なキャンペーンメトリクスを特定し、レポートおよび分析ツールを活用してキャンペーンを最適化する方法を学びます。

Fundamentals Japanese fullscreen-scorm-module level-basic-icon Measure success Self-paced course 60 minutes or less

Encuesta sobre el sitio web de Marketing Labs

Comparte tu opinión sobre Marketing Labs en esta breve encuesta.

Enquête sur le site Marketing Labs

Donnez votre avis sur votre expérience avec Marketing Labs en répondant à cette courte enquête

领英广告的报告与分析工具

学习如何确定推广活动关键指标并利用报告与分析工具优化推广活动。

Fundamentals fullscreen-scorm-module Simplified Chinese level-basic-icon Measure success Self-paced course 60 minutes or less

Seguimiento de las conversiones

Configura el seguimiento de las conversiones con la etiqueta Insight Tag y la API de conversiones de LinkedIn para evaluar y optimizar tus campañas orientadas a la fase final del proceso.

Spanish fullscreen-scorm-module level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted

Live Workshop: The Business of Thought Leadership

This session aims to empower professionals with insights to enhance their thought leadership and executive presence capabilities.

level-intermediate-icon English Live workshop Organic basics 60 minutes or less

Video: Creating an Ad Campaign

Walk through the four key steps to create and launch a campaign in Campaign Manager Advanced Mode.

resource-video skip-register-page level-basic-icon English Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Video

通过商务管理工具共享目标客户

了解如何利用目标客户共享功能提升定向策略

Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

在领英公司主页构建原生 (免费) 展示

学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立、维持和扩展品牌的原生形象。

Creative Strategy Simplified Chinese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less

Anzeigenformate auf LinkedIn

Wie Sie die Anzeigenformate von LinkedIn nutzen, um Ihre Marketingziele zu erreichen.

Fundamentals German level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

ブランド認知の向上にLinkedInを活用する

強力なブランドキャンペーン戦略でブランド認知を向上させる。

Marketing Strategy Japanese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Anzeigen-Targeting auf LinkedIn

Lernen Sie das einzigartige Targeting auf unserer Plattform und die Best Practices hierzu kennen.

Fundamentals German level-basic-icon Self-paced course Start advertising 60 minutes or less promoted

LinkedInビジネスマネージャーのスタートガイド

LinkedInでのマーケティング活動をビジネスマネージャーがサポートする方法を学ぶ

Japanese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

LinkedIn会社・団体ページでオーガニックプレゼンスを確立する

LinkedIn会社・団体ページを作成し、アクティブな活動を維持する方法や、ブランドのオーガニックプレゼンスの構築、維持、拡大に役立つさまざまな機能の使い方を学びます。

Creative Strategy Japanese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less

Aufbau einer organischen Präsenz mit LinkedIn Unternehmensseiten

Erfahren Sie, wie Sie eine LinkedIn Unternehmensseite erstellen, diese optimal einsetzen und die verfügbaren Features nutzen, um die organische Präsenz Ihrer Marke auf- und auszubauen.

German Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less

LinkedInで役立つクリエイティブデザイン

LinkedInメンバーによる貴社のコンテンツへのエンゲージメントを促す、説得力のあるクリエイティブをデザインしましょう。

Creative Strategy Japanese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less

Berbagi Audiens melalui Business Manager

Pelajari cara meningkatkan level strategi penargetan dengan berbagi audiens

Indonesian level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Conversion Tracking

Mithilfe des LinkedIn Insight Tags und der Conversions-API können Sie Conversion Tracking einrichten, um Kampagnen im unteren Funnel zu messen und zu optimieren.

German fullscreen-scorm-module level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted

Designtipps für visuellen LinkedIn Content

Erstellen Sie ansprechende Inhalte, die LinkedIn Mitglieder zu mehr Engagement anregen.

German Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less

Einführung in LinkedIn Ads

Erfahren Sie, wie Sie eine Anzeigenkampagne erstellen, Ihren Erfolg messen und Ihr Marketing optimieren.

Fundamentals German fullscreen-scorm-module level-basic-icon Self-paced course Start advertising 60 minutes or less

Erste Schritte mit LinkedIn Business Manager

Erfahren Sie, wie Sie mit LinkedIn Business Manager Ihre Marketingaktivitäten auf LinkedIn einfacher verwalten können.

German level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Grundlagen-Zertifikatstest von LinkedIn Marketing Solutions

Zeigen Sie Ihr Fachwissen bei der Nutzung von LinkedIn Anzeigenkampagnen zum Erreichen Ihrer Kampagnenziele.

Fundamentals German cme-fund-certification hide-from-profile

Kampagnen-Optimierung

Lernen Sie die drei wichtigsten Faktoren zur Kampagnen-Optimierung kennen.

Fundamentals German level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

LinkedIn Marketingstrategie-Zertifikatstest

Zeigen Sie, wie gut Sie sich mit den organischen und kostenpflichtigen Marketinglösungen von LinkedIn auskennen, und wie Sie diese für Ihre Medienstrategie einsetzen würden.

Marketing Strategy German cme-mkt-strat-certification hide-from-profile

LinkedIn Zertifikatstest Content und Anzeigengestaltung

Diese Zertifizierung bescheinigt, dass Sie bezahlten und organischen Content erfolgreich erstellen und betreuen können.

German Creative Strategy cme-cont-creat-des-certification hide-from-profile

Marketingstrategie für Full-Funnel-Content auf LinkedIn

Wie Sie Ihren organischen und bezahlten Content auf den Marketing Funnel abstimmen, um Ihre Zielgruppe im richtigen Moment zu erreichen und Interesse zu wecken.

German Creative Strategy level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Mit LinkedIn Business Manager Unternehmensseiten, Werbekonten und Mitarbeiter:innen verwalten

Wie Sie Ihr Team und Ihre Marketingassets mit LinkedIn Business Manager verwalten.

German level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less

Reporting und Analytics für LinkedIn Ads

Erfahren Sie, wie Sie wichtige Kampagnen-Kennzahlen identifizieren und Ihre Kampagnen mit den Reporting- und Analysetools von LinkedIn optimieren.

Fundamentals German fullscreen-scorm-module level-basic-icon Measure success Self-paced course 60 minutes or less

Zielgruppen im Business Manager freigeben

Erfahren Sie, wie Sie Ihre Targeting-Strategien mithilfe der Freigabe von Zielgruppen optimieren können.

German level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Certificação de estratégia de marketing do LinkedIn

Demonstre sua experiência no uso das soluções de publicidade orgânicas e pagas do LinkedIn em sua estratégia de mídia.

Marketing Strategy Portuguese cme-mkt-strat-certification hide-from-profile

Certificação de princípios básicos das Soluções de Marketing do LinkedIn

Demonstre sua experiência no lançamento de campanhas no LinkedIn para alcançar suas metas de publicidade.

Fundamentals Portuguese cme-fund-certification hide-from-profile

Certificação Design e conteúdo de anúncios do LinkedIn

Esta certificação demonstra experiência na criação e manutenção de conteúdo pago e orgânico.

Portuguese Creative Strategy cme-cont-creat-des-certification hide-from-profile

Como construir uma presença orgânica com as LinkedIn Pages

Saiba como criar e manter uma LinkedIn Page ativa e como usar todos os recursos disponíveis para construir, manter e aumentar a presença orgânica da sua marca.

20 a 30 minutos

Portuguese Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less

Como usar a segmentação de anúncios do LinkedIn

Descubra como funciona a segmentação única do LinkedIn e conheça as melhores práticas.

45 a 60 minutos

Fundamentals Portuguese level-basic-icon Self-paced course Start advertising 60 minutes or less promoted

Formatos de anúncio do LinkedIn

Saiba como utilizar diferentes formatos de anúncio para alcançar metas de marketing no LinkedIn.

Fundamentals Portuguese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Certification Création de contenu et de publicités sur LinkedIn

Ce certificat prouve votre expertise dans la création et le maintien de contenus organiques et payants.

French Creative Strategy cme-cont-creat-des-certification hide-from-profile

Relatórios e análise do LinkedIn Ads

Saiba como identificar as principais métricas de campanhas e usar as ferramentas de relatórios e análise para otimizar suas campanhas.

Fundamentals Portuguese fullscreen-scorm-module level-basic-icon Measure success Self-paced course 60 minutes or less

Certification sur la stratégie marketing LinkedIn

Démontrez votre expertise et votre capacité à utiliser les solutions publicitaires organiques et payantes de LinkedIn dans votre stratégie médias.

Marketing Strategy French cme-mkt-strat-certification hide-from-profile

Certification sur les notions de base LinkedIn Marketing Solutions

Démontrez votre expertise et votre capacité à lancer des campagnes publicitaires LinkedIn pour atteindre vos objectifs publicitaires.

Fundamentals French cme-fund-certification hide-from-profile

Conception créative des publicités LinkedIn

Concevoir des publicités attrayantes qui incitent les membres de LinkedIn à interagir avec votre contenu.

French Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less

Gérer des utilisateurs, des comptes publicitaires et des Pages avec Business Manager

Découvrez comment gérer l’ensemble de vos utilisateurs et de vos ressources avec Business Manager

20 à 25 minutes

French level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less

Rapports et statistiques pour LinkedIn Ads

Apprenez à identifier les indicateurs de campagne clés et à vous servir des rapports et des statistiques pour optimiser vos campagnes.

Fundamentals French fullscreen-scorm-module level-basic-icon Measure success Self-paced course 60 minutes or less

Utiliser LinkedIn pour améliorer la notoriété d'une marque

Augmentez la notoriété de la marque à l’aide d’une stratégie forte pour vos campagnes de notoriété.

Marketing Strategy French level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

コンバージョントラッキング

LinkedIn InsightタグとコンバージョンAPIを使用してコンバージョントラッキングを設定し、下部ファネルのキャンペーンについて測定し、最適化することができます。

Japanese fullscreen-scorm-module level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted

LinkedInの広告フォーマット

LinkedInでのマーケティング目標達成に向け、さまざまな広告フォーマットを使い分ける方法について学習します。

Fundamentals Japanese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

LinkedIn広告ターゲティングの活用方法

LinkedIn独自のターゲティング機能とベストプラクティスについて学びます。

Fundamentals Japanese level-basic-icon Self-paced course Start advertising 60 minutes or less promoted

LinkedIn広告の紹介

広告キャンペーンの作成、成果の測定、目的に合わせた最適化について学びます。

Fundamentals Japanese fullscreen-scorm-module level-basic-icon Self-paced course Start advertising 60 minutes or less

ファネル全体におけるコンテンツマーケティング戦略構築

魅力的なLinkedIn会社・団体ページを作成・維持する方法や、貴社のブランドの信頼向上をサポートするさまざまな機能について学びましょう。

Creative Strategy Japanese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

ビジネスマネージャーでユーザー、広告アカウント、会社・団体ページを管理する

ビジネスマネージャーでユーザーとアセットを管理する方法を学ぶ

Japanese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less

キャンペーン最適化戦略

キャンペーンを最適化する3つの主な方法について学びます。

Fundamentals Japanese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

リード獲得にLinkedInを利用する

LinkedInを利用してリードを獲得し、コンバージョンを促進する方法を学びます。

Marketing Strategy Japanese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Certificación en Estrategia de marketing de LinkedIn

Demuestra tu experiencia con las soluciones publicitarias de pago y orgánicas de LinkedIn en toda tu estrategia de medios.

Marketing Strategy Spanish cme-mkt-strat-certification hide-from-profile

Colaboración en Business Manager

Descubre cómo colaborar con otras empresas mediante Business Manager.

Spanish level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Cómo generar posibles clientes con LinkedIn

Aprende a usar LinkedIn para generar posibles clientes y conversiones.

Marketing Strategy Spanish level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Cómo utilizar LinkedIn para el conocimiento de marca

Fomenta el conocimiento de marca con una estrategia eficaz de campaña de marca.

Marketing Strategy Spanish level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

Diseño de anuncios para LinkedIn

Diseña anuncios que resulten atractivos para que los miembros de LinkedIn interactúen con tu contenido.

Spanish Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less

Gestionar personas, cuentas publicitarias y páginas con Business Manager

Aprende a gestionar personas y activos desde Business Manager.

Spanish level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less

Introducción a LinkedIn Ads

Aprende a crear una campaña publicitaria, medir su eficacia y optimizar los anuncios en función de tus objetivos.

Fundamentals Spanish fullscreen-scorm-module level-basic-icon Self-paced course Start advertising 60 minutes or less

Primeros pasos con LinkedIn Business Manager

Descubre cómo Business Manager te ayudará a publicitarte en LinkedIn.

Spanish level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Públicos compartidos en Business Manager

Descubre cómo mejorar tus estrategias de segmentación con los públicos compartidos.

Spanish level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Video: Boosting from Your LinkedIn Page

Learn how to increase your brand’s reach beyond your Page followers.

resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video

Business Manager 合作夥伴關係與分享

瞭解如何使用 Business Manager 與其他組織合作

Traditional Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

LinkedIn Ads 簡介

瞭解如何建立廣告活動、衡量成效，並針對廣告目標進行最佳化。

45 至 60 分鐘

Fundamentals fullscreen-scorm-module Traditional Chinese level-basic-icon Self-paced course Start advertising 60 minutes or less

LinkedIn 內容與廣告素材設計資格認證

展現您建立與維護付費和自然內容的專業能力，包括管理活躍 LinkedIn 頁面，以及設計具有視覺吸引力的廣告素材。

Creative Strategy Traditional Chinese cme-cont-creat-des-certification hide-from-profile

LinkedIn 行銷策略資格認證

展現您在多媒體策略中使用 LinkedIn 自然與付費廣告解決方案的專業能力。

Marketing Strategy Traditional Chinese cme-mkt-strat-certification hide-from-profile

LinkedIn 行銷解決方案基礎知識資格認證

展示您在啟動 LinkedIn 廣告推廣活動、實現廣告目標方面的專業能力。

Fundamentals Traditional Chinese cme-fund-certification hide-from-profile

使用 Business Manager 管理人員、廣告帳戶與頁面

瞭解如何從 Business Manager 管理所有人員與資產

20 至 25分鐘

Traditional Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less

使用 LinkedIn 增加品牌知名度

透過強而有力的品牌活動策略來提高品牌知名度。

Marketing Strategy Traditional Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

活動最佳化技巧

瞭解活動最佳化的三個主要槓桿。

Fundamentals Traditional Chinese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

借力领英提升品牌认知度

借助强有力的品牌推广活动策略，提高品牌认知度。

Marketing Strategy Simplified Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

使用领英广告定向

了解领英定向功能的独特运作方式和最佳实践。

Fundamentals Simplified Chinese level-basic-icon Self-paced course Start advertising 60 minutes or less promoted

打造全漏斗内容营销战略

学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立品牌可信度。

Creative Strategy Simplified Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

领英商务管理工具入门课程

了解商务管理工具如何帮助您在领英上进行营销

Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

领英广告简介

学会创建推广活动，衡量成效，并针对您的广告目标开展优化。

Fundamentals fullscreen-scorm-module Simplified Chinese level-basic-icon Self-paced course Start advertising 60 minutes or less

利用 LinkedIn Insight Tag 和轉換 API 來設定轉換追蹤，衡量並最佳化低層漏斗活動。

fullscreen-scorm-module Traditional Chinese level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted

Live Workshop: Brand Building with LinkedIn

This workshop will help you drive brand-building activity on LinkedIn.

level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less

Live Workshop: Balancing Brand and Demand

This course will help you understand why it’s crucial to utilize a cohesive marketing strategy that balances brand and demand.

English Live workshop Campaign strategy 60 minutes or less

Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn

This course will help you strike a balance of organic and paid content to guide your audience through the customer journey.

level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less

Live Workshop: Reporting and Analytics for LinkedIn Ads

This course will help you utilize LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI.

level-basic-icon English Measure success Live workshop 60 minutes or less

Taktik Pengoptimalan Kampanye

Pelajari tiga pendongkrak utama dalam pengoptimalan kampanye.

Fundamentals Indonesian level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Kemitraan dan Berbagi Menggunakan Business Manager

Pelajari cara berkolaborasi dengan organisasi lainnya menggunakan Business Manager

Indonesian level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Laporan dan Analitik LinkedIn Ads

Pelajari cara mengidentifikasi metrik utama kampanye dan manfaatkan fitur laporan dan analitik untuk mengoptimalkan kampanye Anda.

Fundamentals fullscreen-scorm-module Indonesian level-basic-icon Measure success Self-paced course 60 minutes or less

Mengelola Orang, Akun Iklan, dan Halaman dengan Business Manager

Pelajari cara mengelola semua orang dan aset Anda dari Business Manager

Indonesian level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less

推广活动优化策略

了解推广活动三大优化杠杆。

Fundamentals Simplified Chinese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Mulai Menggunakan LinkedIn Business Manager

Ketahui bagaimana Business Manager dapat membantu pemasaran Anda di LinkedIn

Indonesian level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

Sertifikasi Strategi Pemasaran LinkedIn

Tunjukkan keahlian Anda dalam menggunakan solusi periklanan organik dan berbayar LinkedIn di seluruh strategi media Anda.

Marketing Strategy Indonesian cme-mkt-strat-certification hide-from-profile

使用领英数据分析标签和转化 API 设置转化追踪，衡量并优化下层漏斗推广活动。

fullscreen-scorm-module Simplified Chinese level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted

使用 LinkedIn 的廣告鎖定

瞭解 LinkedIn 獨特的鎖定目標受眾功能運作方式與最佳典範。

45 至 60分鐘

Fundamentals Traditional Chinese level-basic-icon Self-paced course Start advertising 60 minutes or less promoted

LinkedIn広告の基礎認定資格

広告活動の目標達成に向け、LinkedInで効果的な広告キャンペーンを展開する際に求められる専門知識をアピールしましょう。

Fundamentals Japanese cme-fund-certification hide-from-profile

ビジネスマネージャーでオーディエンスを共有する

オーディエンスを共有してターゲティング戦略をレベルアップする方法を学ぶ

Japanese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

[separator] 高度なキャンペーンツールを活用してさらにできることを知る

LinkedInの高度なキャンペーンツールに関するこうしたコースで技術的な知識を深めます

Japanese Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator

领英营销解决方案基础知识资格认证

展示您在启动领英广告推广活动、实现广告目标方面的专业能力。

Fundamentals Simplified Chinese cme-fund-certification hide-from-profile

透過 Business Manager 共用受眾

瞭解如何利用受眾共用功能強化鎖定策略

Traditional Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

领英内容和领英广告素材设计资格认证考试

展示您在创建和维护付费与原生内容方面的专业能力，包括如何管理活跃的领英公司主页，并设计具有视觉吸引力的创意。

Creative Strategy Simplified Chinese cme-cont-creat-des-certification hide-from-profile

[separator] 利用進階活動工具開創更多可能性

透過 LinkedIn 更進階活動工具的課程，深化您的技術知識

Traditional Chinese Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator

開始使用 LinkedIn Business Manager

瞭解 Business Manager 如何協助您在 LinkedIn 上行銷

Traditional Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

[separator] 衡量在 LinkedIn 上的成效

學習如何建立報告、解讀實用資訊，並採用資料導向的最佳化策略，以最大化您的投資報酬率

Traditional Chinese Measure success Self-paced course 60 minutes or less separator

[separator] 打造組織的自然形象

從基礎知識著手，在 LinkedIn 上為您的品牌打造自然形象

Traditional Chinese Self-paced course Organic basics 30 minutes or less 15 minutes or less separator

LinkedIn 廣告素材設計

設計引人注目的廣告素材，吸引 LinkedIn 會員與您的內容互動。

Creative Strategy Traditional Chinese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less

[separator] 開始在 LinkedIn 上為企業打廣告

學習在 LinkedIn 上進行廣告活動的基礎知識，為您的企業成長增加助力

Traditional Chinese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator

[separator] 改進行銷活動策略

獲得培養行銷專業的關鍵技能，並改進您的活動策略

Traditional Chinese Self-paced course Campaign strategy 60 minutes or less separator

领英广告素材设计

设计引人注目的广告素材，吸引领英会员参与内容互动。

Creative Strategy Simplified Chinese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less

使用商务管理工具管理人员、广告帐号和公司主页

了解如何通过商务管理工具管理所有人员和资料

Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less

Marketing Labs 网站调查问卷

请完成这份简短的调查问卷，分享您对 Marketing Labs 使用体验的看法

Simplified Chinese

[separator] 在领英上为业务投放广告

学习在领英上投放广告的基础知识，加速业务增长

Simplified Chinese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator

商务管理工具的介绍与应用

了解如何使用商务管理工具与其他组织协作

Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

[separator] LinkedIn上でビジネスの広告を開始する

LinkedIn広告の基礎を学んでビジネスの成長を加速させます

Japanese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator

[separator] Tell the Marketing Labs team what you think

English separator

[separator] Build my organization’s organic presence

Start with the basics to create an organic presence for your brand on LinkedIn

English Self-paced course Live workshop Organic basics 30 minutes or less 60 minutes or less 15 minutes or less separator Video

Live Workshop: LinkedIn Product Roadmap

Get an exclusive look at upcoming product and feature releases from LinkedIn Ads

English 60 minutes or less events-course In-person

Live Workshop: Accelerate Campaigns

This live workshop will help you discover the fundamentals of getting started with LinkedIn's Accelerate campaigns

Live Workshop: Account Based Marketing

Learn about LinkedIn's ABM roadmap and share insights on how you can build a successful ABM strategy.

level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less

Video: Boosting as Part of Your Content Strategy

Save yourself time and keep your campaigns “always on” by boosting your organic content.

resource-video skip-register-page level-basic-icon English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video

Live Workshop: Using LinkedIn for Lead Generation

Learn how to use LinkedIn for your lower-funnel goals

level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less

Marketing Labs Site Survey

Share your thoughts about your experience with Marketing Labs in this short survey