This course will help you utilize LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI. We will explore: 

• The need for reporting and analytics and why it’s critical to align your metrics to objectives 
• LinkedIn’s basic reporting features and how they can help you efficiently monitor campaigns 
• The importance of using the Insight Tag and tracking conversions to measure campaign ROI and build a complete picture of a customer’s journey online and offline 
• Ways to fine-tune your campaign to get better return on investment  

The live session runs for 60 minutes via Zoom Webinar – 50 minutes for the instructor-led session, plus 10 minutes to answer your questions live. 
 
Audience 

This workshop is intended for marketers who are new to advertising on LinkedIn or who could use more guidance on how to get the most out of its reporting and analytics tools. 

The speakers

Keith Bernard Senior Marketer Education Lead, LinkedIn   View LinkedIn profile	Sopna Nair Principal Education Lead, LinkedIn   View LinkedIn profile			LinkedIn Certified Marketing Expert Attend sessions hosted by our LinkedIn Certified Marketing Experts and learn directly from these accredited B2B Thought Leaders

Ready to get started?

• Select Register for the event time that works best for you in the table. Upon selecting Register, you are automatically registered in the course and event.
• To see the event details, navigate to the live event lesson from the curriculum navigation or select Start or Resume. You can download the calendar invitation for the event from the live event lesson.
• On the day of the scheduled event, you will launch the event from the live event lesson page in this course. You are able to launch the event 10 minutes prior to the scheduled start time. When you launch the event, the Zoom Webinar will launch in the application.