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Live Workshop: NYC Certification Day
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Course Review
Live Workshop: NYC Certification Day
LinkedIn Marketing Labs is an on-demand learning portal designed to cover a wide spectrum of topics related to LinkedIn advertising, including the fundamentals of Campaign Manager, ad formats, media planning, and more. Our certifications enable you to demonstrate your expertise across these dimensions and the NYC Certification Day will cover all three LinkedIn certification exams:
- Fundamentals: Focused on LinkedIn advertising foundations, such as launching a successful LinkedIn advertising campaign, optimizing targeting, and reporting
- Marketing Strategy: Concentrates on knowledge related to building a full-funnel LinkedIn marketing strategy
- Content and Creative Design: Tests familiarity with creating and maintaining paid and organic content on LinkedIn
These certifications are valuable for anyone actively buying and planning media on LinkedIn.
In addition, you’ll learn about the LinkedIn Certified Marketer Experts Program, participation in which unlocks credentials, networking events, Marketing Labs betas, and more when you qualify for specific expertise levels.
Date: April 18th, 2023
Time: 11:45 AM-5:00 PM ET
Location
LinkedIn New York Offices
Empire State Building
350 Fifth Avenue
New York, NY 10118
Ahead of the Event
- Please register using this page to confirm your attendance.
- Note the event is on-site only at our LinkedIn NYC Office. There will not be an option to dial in virtually.
- Please bring your laptop.
- Ensure you have access to your LinkedIn account and are registered on LinkedIn Marketing Labs ahead of time.
How to Prepare
We’ll cover a summary of the material during the first part of our day, but we highly recommend you study the courses displayed under each exam on the Certifications section of Marketing Labs to prepare. It might also be beneficial to complete the optional practice tests.
What to Expect from the Exams
- For each of the three exams, you’ll have 60 minutes to answer 60 questions.
- The question format is multiple choice and randomized. A passing score is 75%.
- The exams tests application, with a mix of scenario-based, recall, and process questions.
- You can retake the test up to three times.
- Upon passing an exam, we’ll share steps to add the certificates to your LinkedIn profile.
- Certifications expire in two years; after this time, you’ll need to re-certify
Schedule
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11:45 AM ET |
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Registration and Lunch |
Please arrive at the office promptly to have time to register at security and head to the room where lunch will be served. |
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12:30 PM ET |
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Introductory Presentation |
We’ll cover some high-level content in preparation for the certification exams as well as benefits and next steps you can access once your certifications are complete. |
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1:00-4:00 PM ET |
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Certification Exams |
You’ll be given 3 hours to complete all three exams on your laptop. |
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2:30 PM ET |
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LinkedIn Office Tours Begin |
Those who finish their exams in time will have the chance to take a tour of the LinkedIn office; Tours last ~30 min. and a new tour will begin every half-hour up to 4 PM (first-come, first-served basis) |
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4:00 PM ET |
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Happy Hour |
You’re invited to unwind with hors d’oeuvres and beverages and socialize with fellow attendees and your LinkedIn hosts |
We hope to see you at our offices on April 18th! If you have questions, please reach out to your LinkedIn representative.