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Live Workshop: LinkedIn Certification Days
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Pre-Event Preparation
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Course Review
Live Workshop: Certification Days
This session will bring you on a LinkedIn Ads crash-course before Certification completion.
LinkedIn Marketing Labs is designed to cover a wide spectrum of topics on LinkedIn marketing including the fundamentals of Campaign Manager tool, targeting, formats, media planning, and strategy.
The LinkedIn Marketing Fundamentals Certification will enable you to demonstrate expertise in LinkedIn advertising such as launching a successful LinkedIn advertising campaign, optimizing, targeting, and reporting.
The LinkedIn Marketing Strategy Certification will enable you to demonstrate expertise in building a full-funnel LinkedIn marketing strategy, including driving brand awareness, lead generation, and conversions.
The certifications will be available for anyone actively buying and planning media on LinkedIn. You can find content and the exams on Marketing Labs.
Ahead of the Event
- Please register to this invite to confirm your attendance
- Select Register for the event time that works best for you in the table. Upon selecting Register, you are automatically registered in the course and event.
- To see the event details, navigate to the live event lesson from the curriculum navigation or select Start or Resume. You can download the calendar invitation for the event from the live event lesson.
- Please bring your laptop for In-Person Event
- Ensure you have access to your LinkedIn account ahead of the event
How to Prepare
- A summary of the material will be covered in the afternoon, we would recommend spending some time through the below resources ahead of time.
- Learning paths (approximately 5 hours)
- Training modules and practice tests
What to Expect
- You will have 60 minutes to answer 60 questions.
- The question format is multiple choice and randomized. The passing score is 75%.
- The exam tests application, with a mix of scenario-based, recall, and process questions.
- You can retake the test up to 3 times.
- Upon passing the exam, we will share steps to add the certificate to your LinkedIn profile.
- The certification expires in 2 years after which you will need to re-certify.
Individuals who pass the exams are awarded the ‘LinkedIn Marketing Labs Certified Professional’ credential that can be shared on their LinkedIn profile and elsewhere via a shareable link. Each certification has its own credential, unique to you and verified through Skilljar.