Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn

This course will help you strike a balance of organic and paid content to guide your audience through the customer journey. You’ll learn how to develop and distribute your content throughout the marketing funnel, from awareness to consideration and finally to conversion, to reach the right people at the right time and grow your business.

The live session runs for 60 minutes via Zoom Webinar – 50 minutes for the instructor-led session, plus 10 minutes to answer your questions live. 
 
Audience 

This workshop is intended for marketers who are familiar with LinkedIn's organic tools and paid ad solutions.

If you aren’t familiar with LinkedIn’s organic tools (Pages, Articles, etc.) or paid ad solutions (Sponsored Content, Video Ads, etc.), consider taking our foundational courses before you join the session.

• Introduction to LinkedIn Ads
• Building an Organic Presence with LinkedIn Pages
• Building a Full-Funnel Content Marketing Strategy course review summary

The speakers

Keith Bernard Senior Marketer Education Lead, LinkedIn   View LinkedIn profile	Sopna Nair Principal Education Lead, LinkedIn   View LinkedIn profile	Natasha Salleh Senior Education Lead, LinkedIn   View LinkedIn profile

Ready to get started?

• Select Register for the event time that works best for you in the table. Upon selecting Register, you are automatically registered in the course and event.
• To see the event details, navigate to the live event lesson from the curriculum navigation or select Start or Resume. You can download the calendar invitation for the event from the live event lesson.
• On the day of the scheduled event, you will launch the event from the live event lesson page in this course. You are able to launch the event 10 minutes prior to the scheduled start time. When you launch the event, the Zoom Webinar will launch in the application.