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[Recording] Insiders Scoop: Winning with Live Events
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Insiders Scoop: Winning with LinkedIn Events
The best of LinkedIn Live events, so you can achieve the maximum reach and engagement from your campaigns.
Welcome to Insiders Scoop: Winning with LinkedIn Events
Virtual events have become a staple in the business world since their surge during the COVID-19 pandemic, and they show no signs of slowing down. Businesses and event organizers have discovered that virtual events can complement in-person experiences, each offering unique advantages. Virtual events provide wider reach, greater accessibility, and scalability, while also being more cost-effective and environmentally friendly.
In this session, we'll explore why LinkedIn Live events could be the perfect solution for your campaigns and how you can leverage this medium to its fullest potential.
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We know that events can feel overwhelming, especially when you're unfamiliar with the process. Missing even a small step can impact your success. That's why we've developed a comprehensive framework to guide you through every stage of event planning, ensuring you never miss a crucial detail and can maximize your event's impact. For marketers already running events, we understand how technical it can get -especially without additional support. Our Event Activation Guide bridges that gap, providing you with the essential insights and steps you need before, during, and after your event to ensure smooth execution. When it comes to LinkedIn-specific challenges, it’s important to know what’s available and how our tools work. For example, our Event Ads dynamically adjust based on the stage of your LinkedIn Live stream. We’ll walk you through how to harness this feature and much more. |
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The Speakers
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| Lucy Sonter Senior Product Marketing Manager |
Saiba Arain Senior Product Marketing Manager |
Amanda Green Senior Live Training Lead |
| LinkedIn Profile | LinkedIn Profile | LinkedIn Profile |
About Insiders Scoop
The Insiders Scoop event is designed to deepen your expertise in LinkedIn Ads products, helping you to become an industry expert. Attend at least two Insiders Scoop events to become eligible to apply for the LinkedIn Certified Marketing Experts program class 2025.
This event is a 60-minute virtual session.
Ready to get started?
To accommodate our global audience, we are hosting the same virtual event in multiple time zones. Register for the event time that works best for you.
- Select Register for the event time that works best for you in the table. Upon selecting Register, you are automatically registered in the course and event.
- To see the event details, navigate to the live event lesson from the curriculum navigation or select Start or Resume. You can download the calendar invitation for the event from the live event lesson.
- On the day of the scheduled event, you will launch the event from the live event lesson page in this course. You are able to launch the event 10 minutes prior to the scheduled start time. When you launch the event, the Zoom application will open.