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Live Workshop: LinkedIn Marketing Strategy Certification Day
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Pre-Event Preparation
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Course Review
Live Workshop: Horizon Marketing Strategy Certification Day
This session is an overview of key concepts designed to prepare you for the LinkedIn Marketing Strategy Certification.
LinkedIn Marketing Labs covers a wide spectrum of topics on LinkedIn marketing including the fundamentals of the Campaign Manager tool, audience targeting, ad formats, media planning, and marketing strategy.
The LinkedIn Marketing Strategy Certification will enable you to demonstrate expertise in building a full-funnel LinkedIn marketing strategy, including driving brand awareness, lead generation, and conversions. The certification will be available for anyone actively buying and planning media on LinkedIn. You can find content and the exam on Marketing Labs.
Ahead of the Event
- Please register to this invite to confirm your attendance
- Select Register for the event time that works best for you in the table. Upon selecting Register, you are automatically registered in the course and event.
- To see the event details, navigate to the live event lesson from the curriculum navigation or select Start or Resume. You can download the calendar invitation for the event from the live event lesson.
- Please bring your laptop if you're attending an in-person event.
- Ensure you have access to your LinkedIn account ahead of the event.
How to Prepare
- A summary of the material will be covered in the afternoon, we would recommend spending some time through the below resources ahead of time.
- Learning paths (approximately 5 hours)
- Training modules and practice tests
What to Expect
- You will have 60 minutes to answer 60 questions.
- The question format is multiple choice and randomized. The passing score is 75%.
- The exam tests application, with a mix of scenario-based, recall, and process questions.
- You can retake the test up to 3 times.
- Upon passing the exam, we will share steps to add the certificate to your LinkedIn profile.
- The certification expires in 2 years after which you will need to re-certify.
Individuals who pass the exams are awarded the ‘LinkedIn Marketing Labs Certified Professional’ credential that can be shared on their LinkedIn profile and elsewhere via a shareable link. Each certification has its own credential, unique to you and verified through Skilljar.