- Assess Your Knowledge
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Knowledge Check
- Why have a LinkedIn Page?
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Why Have a LinkedIn Page? 1 Min.
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What Can You Do on Your LinkedIn Page? 1 Min.
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Goals of a LinkedIn Page 1 Min.
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Knowledge Check
- Establishing Your LinkedIn Page
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Create Your LinkedIn Page 2 Min.
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About Tab 1 Min.
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Posts Tab 1 Min.
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Admin Roles 1 Min.
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Showcase Pages 1 Min.
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Knowledge Check
- Keeping Your Page Active
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Share Valuable Content Regularly 4 Min.
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Tools Overview 1 Min.
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My Company Tab 1 Min.
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Product Pages 2 Min.
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Articles and Newsletters for Pages 2 Min.
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Live Events 6 Min.
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Knowledge Check
- The Measure of Success
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Key Metrics 1 Min.
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Page Activity 2 Min.
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Page Analytics 3 Min.
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Knowledge Check
- Course Review
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Summary 4 Min.
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Congratulations!
Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.
Building and engaging with a professional community on LinkedIn are essential to develop a strong and unique voice as a brand. One of the most effective ways to increase long-term brand awareness on LinkedIn is by building your brand’s organic presence.
But what does “organic” mean exactly? Organic refers to any social media activity that doesn't use paid promotion. Your organic strategies could include posting a news update, article, newsletter, or even a poll to engage with your audience on your LinkedIn Page.
Successful brands start by building a strong organic presence and amplify it through a paid marketing strategy to grow their followers and their business.
What you’ll learn
After this course, you’ll be able to:
- Create and manage a LinkedIn Page
- Use LinkedIn Page tools to engage and grow your followers
- Measure the success of your LinkedIn Page and organic activity
This course is for you if
- You're responsible for developing your organization’s brand voice
- You’re new to brand building on LinkedIn
- You're ready to create your company’s LinkedIn Page
Still not sure if this course is for you?
Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.
Topics
Articles and newsletters, LinkedIn Pages, LinkedIn Live Events