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Pre-Course Self-Assessment (Optional)
- Why have a LinkedIn Page?
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Why Have a LinkedIn Page?
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What Can You Do on Your LinkedIn Page?
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Goals of a LinkedIn Page
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Knowledge Check
- Establishing Your LinkedIn Page
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Create Your LinkedIn Page
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About Tab
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Posts Tab
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Admin Roles
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Showcase Pages
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Knowledge Check
- Keeping Your Page Active
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Share Valuable Content Regularly
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Tools Overview
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My Company Tab
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Product Pages
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Articles and Newsletters for Pages
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Live Events
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Knowledge Check
- The Measure of Success
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Key Metrics
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Page Activity
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Page Analytics
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.
Building and engaging with a professional community on LinkedIn is essential to develop a strong and unique voice as a brand. One of the most effective ways to increase long term brand awareness on LinkedIn is by building your organic presence.
But what does “organic” mean exactly? Organic refers to any social media activity that doesn't use paid promotion. Your organic strategies may include posting a news update, article, newsletter, or even a poll to engage with your audience on your LinkedIn Page. Keep in mind that an organic post will only be viewed by your LinkedIn Page followers and their network if they engage with your content.
Successful brands start by building an organic presence that can be amplified through a paid marketing strategy. But it all starts with organic! This course will teach you how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.
Looking for a summary? Skip to the course review for a 3-minute video. Then, jump back through the course for more details.