Weber Shandwick Live Training: Creating Breakthrough Content on LinkedIn

There’s more content than ever today, more entities competing for your attention with that content, and people are more judicious about what content they spend their time with. Unfortunately, many marketers are pushing out content that all looks the same. But if you're interested in creating breakthrough content, then this session is for you.

Join us as we discuss the five keys to Creating Breakthrough Content on LinkedIn: 

• Embrace the Emotional Connection: Why evoking an emotional response in an audience is vital 
• Be Distinctive, Consistently: How successful brands define their character and maintain it over time  
• Get Personal: How you can effectively communicate a brand's personal benefits 
• Break the Format: The options that exist for taking content beyond the basics 
• Bring Your Value to Life: Ways you can convincingly demonstrate a brand's worth 

This session will reference compelling research and provide real examples to drive home its lessons, so you can be sure you'll leave with useful tools for powering content success. RSVP now! 

The live session runs for 60 minutes via Zoom Webinar – 50 minutes for the instructor-led session, plus 10 minutes to answer your questions live. 

The speaker

Keith Bernard Senior Marketer Education Lead LinkedIn   View LinkedIn profile

Ready to get started?

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