Live Workshop: Organic & Paid

Why is having both paid and organic strategies critical to success? How can you fix the disconnect between organic and paid social? 

Organic and paid content have unique, yet complementary roles in your overall strategy. The benefit of paid media comes from reaching a new audience and guiding them through the funnel. The value of organic is in nurturing these audiences to keep your brand top-of-mind. 

When leveraged together, organic and paid content help drive impact and transform customers into loyal brand advocates. The true wins come from a holistic strategy, with clearly defined roles for each. 

Agenda

• Understanding Organic & Paid  
• Building with Organic  
• Fueling with Paid  
• Organic & Paid Full Strategy  

The live workshop runs for 60 minutes via Zoom Webinar – 50 minutes for the instructor-led session, plus 10 minutes to answer your questions live. 

Audience 

This workshop is intended for advertisers, marketers, and agencies responsible for the creation of organic content and the media planning and buying of paid media.  

The speaker

Natasha Salleh Senior Education Lead – APAC, LinkedIn   View LinkedIn profile

Ready to get started?

• Select Register for the event time that works best for you in the table. Upon selecting Register, you are automatically registered in the course and event.
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• On the day of the scheduled event, you will launch the event from the live event lesson page in this course. You are able to launch the event 10 minutes prior to the scheduled start time. When you launch the event, the Zoom Webinar will launch in the application.