Insiders Scoop: Build Your Profile
How to build your professional profile as an established marketer on LinkedIn.
Welcome to the Insiders Scoop: Building YOU event series. This series includes two key events: Part 1 - Build Your LinkedIn Profile and Part 2 - Build Your Brand. These sessions are designed to prepare you for certification as a LinkedIn Marketing Expert for the 2025 intake. One of the criteria for becoming a Certified Marketing Expert is having at least 500 to 1,000 followers on LinkedIn and demonstrating interest and comfort in presenting to large audiences. It might seem like a daunting feat. How do you build your LinkedIn profile? Where do you start? It might feel overwhelming at first, but we’ll guide you through every step of building your LinkedIn profile and establishing your brand.
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Part 1: Build YOUR Profile (October) In this first event of the series, we will talk about how you can build your LinkedIn profile, plan your career, and understand the job market. We will invite LinkedIn recruiters to share their thoughts and points of view about the opportunities and competitive markets in Marketing. Panel Discussion with a LinkedIn Recruiter:
Before the event, check out our free "Rock Your Profile" course on LinkedIn Learning! This course is designed to help professionals improve their LinkedIn profiles and connect with opportunities using LinkedIn. You can also download additional "Rock Your Profile" resources in the Lesson files on the next page. Please note that this is not a LinkedIn recruitment event. The purpose of this event is to assist you in building your profile, preparing for increased opportunities, and expanding your network through LinkedIn, the largest professional network platform. We kindly ask that you do not request job opportunities from our recruiters during this event. Each event is a 60-minute virtual session. |
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Part 2: Build YOUR Brand [scheduled for November - registration for this event is not open yet!] This event focuses on what you want to be known as, being a thought leader, and how to create content to build your followers. Registration for this event is separate. Please stay tuned to the Certified Marketing Insiders LinkedIn Group for updates. |
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Who Should Attend:
All Marketing professionals who would like to build their LinkedIn profiles and become thought leaders in their industry verticals.
Secure your spot now for a journey of growth and professional development!
The Speakers
Talent Acquisition Partners:
LinkedIn Talent Acquisition Partners support LinkedIn leaders and managers by helping design effective teams and set them up for success.
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| Charlotte Lee Senior Talent Acquisition Partner, APAC |
Zsuzsanna Kazinczy Senior Talent Acquisition Partner, EMEA |
Lily Ng Senior Recruiter, NAMER |
Chris Martinez Senior Recruiter, NAMER |
| LinkedIn Profile | LinkedIn Profile | LinkedIn Profile | LinkedIn Profile |
Marketer Education Hosts:
The Marketer Education team manages LinkedIn Marketing Labs, an educational platform for all things LinkedIn Advertising.
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| Natasha Salleh Senior Lead, APAC |
Amanda Green Senior Lead, NAMER |
| LinkedIn Profile | LinkedIn Profile |
Ready to get started?
To accommodate our global audience, we are hosting the same virtual event in multiple time zones. Register for the event time that works best for you.
- Select Register for the event time that works best for you in the table. Upon selecting Register, you are automatically registered in the course and event.
- To see the event details, navigate to the live event lesson from the curriculum navigation or select Start or Resume. You can download the calendar invitation for the event from the live event lesson.
- On the day of the scheduled event, you will launch the event from the live event lesson page in this course. You are able to launch the event 10 minutes prior to the scheduled start time. When you launch the event, the Zoom application will open.
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Register to the event
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Thank you for joining Insiders Scoop!