Creating a Campaign

Use Campaign Manager's Advanced Mode to create full-funnel campaigns.

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About this course

This course will help you explore Campaign Manager and its advanced features. When you're done, you'll be able to perform the end-to-end process of creating and launching an ad campaign in Advanced Mode. 

Looking for a quick summary version? Skip to the course review for a 3-minute video. Then, come back to the course for more details as needed.

Curriculum40 minutes

  • Pre-Course Self-Assessment (Optional)
  • Introduction to Campaign Manager
  • What is Campaign Manager?
  • The Ad Campaign Journey
  • Campaign Manager: Navigation
  • Creating Campaign Groups
  • Campaign Hierarchy
  • Select a Campaign Group
  • Creating Campaigns in Campaign Manager
  • Create an Ad Campaign: Overview
  • Choose the Objective
  • Define Your Target Audience
  • Choose the Ad Format
  • Select Ad Placement
  • Set a Budget and Optimize Your Bid
  • Check Forecasted Results
  • Creating Ads for your Campaign
  • Create Ads: Overview
  • Create Ads: Key Steps
  • Launching your Ad Campaign
  • Launch Your Ad Campaign: Overview
  • Launch Your Ad Campaign: Next Steps
  • Campaign Manager Simulation
  • Campaign Creation Simulation
  • Knowledge Check
  • Knowledge Check
  • Course Review
  • Course Review
  • Congratulations!

About this course

This course will help you explore Campaign Manager and its advanced features. When you're done, you'll be able to perform the end-to-end process of creating and launching an ad campaign in Advanced Mode. 

Looking for a quick summary version? Skip to the course review for a 3-minute video. Then, come back to the course for more details as needed.

Curriculum40 minutes

  • Pre-Course Self-Assessment (Optional)
  • Introduction to Campaign Manager
  • What is Campaign Manager?
  • The Ad Campaign Journey
  • Campaign Manager: Navigation
  • Creating Campaign Groups
  • Campaign Hierarchy
  • Select a Campaign Group
  • Creating Campaigns in Campaign Manager
  • Create an Ad Campaign: Overview
  • Choose the Objective
  • Define Your Target Audience
  • Choose the Ad Format
  • Select Ad Placement
  • Set a Budget and Optimize Your Bid
  • Check Forecasted Results
  • Creating Ads for your Campaign
  • Create Ads: Overview
  • Create Ads: Key Steps
  • Launching your Ad Campaign
  • Launch Your Ad Campaign: Overview
  • Launch Your Ad Campaign: Next Steps
  • Campaign Manager Simulation
  • Campaign Creation Simulation
  • Knowledge Check
  • Knowledge Check
  • Course Review
  • Course Review
  • Congratulations!