Over the past three years, the LinkedIn Certified Marketers community has grown into something truly special, thanks to your passion, generosity, and commitment to lifting each other up.
As we look ahead, we’re evolving our community strategy to better support your growth and amplify your impact. Starting this month:
- We will not reopen applications for the Certified Marketing Experts program in 2025, and we don’t have plans to reopen them for the foreseeable future.
- The Certified Marketing Insiders program will be sunset at the end of September.
While these programs are concluding, your achievements remain recognized, and your voice matters more than ever. That’s why we’re encouraging learners to explore becoming a creator on LinkedIn as a next step. It’s a powerful way to share your expertise, grow your influence, and connect with a broader audience.
We’ll continue to support your learning journey through LinkedIn Marketing Labs, and we’ll keep you updated along the way. In the meantime, please check out the Frequently Asked Questions (FAQ) below.
We’re excited for what’s next.
LinkedIn Marketing Labs
Frequently Asked Questions (FAQ)
- Are applications opening for the 2025 Expert Class?
No. We won’t be opening applications in 2025, and we don’t have plans to reopen the CME program applications at this time. If that changes, we’ll share an update on this page.
- Why are you stopping the LinkedIn Certified Marketing Experts program?
We’re focusing our resources on programs that amplify LinkedIn Ads knowledge at scale, including LinkedIn Marketing Labs and the LinkedIn Marketing Influencers program (an invitation-only program).
- Where can I continue to learn about LinkedIn Ads?
We encourage learners to continue to explore LinkedIn Marketing Labs courses and offering. We’ll continue sharing practical learning resources, opportunities to deepen your LinkedIn Ads knowledge and showcase your expertise with certifications and badges.
- Does my LinkedIn Certified Marketing Expert credential still count?
Yes. Your achievement as a LinkedIn Certified Marketing Expert remains recognized. You can continue to add the credential to your LinkedIn profile, and the standard process for credential verification will continue to be active.
- How do I verify someone’s LinkedIn Certified Marketing Expert credential?
The best way to confirm someone's credential is to visit their LinkedIn profile and scroll down to the ‘Licenses & certifications’ section. Look for their ‘LinkedIn Certified Marketing Expert’ credential and click on ‘show credential’. A verification page should open up showing the unique credential information for that marketer.
- Will there be a recertification process?
We’re not planning new classes or recertification cycles for the LinkedIn Certified Marketing Experts (CME) program. Your current credential remains recognized, and you can continue to showcase it.
- How can I continue to showcase my LinkedIn Certified Marketing Expert credential?
List your credential in you LinkedIn profile as: ‘LinkedIn Certified Marketing Expert (CME), Alumni (2022–2024).’ Add the verification link under ‘Credential URL’ (you can get the verification link from your Marketing Labs profile).
You can continue to display and use your LinkedIn Certified Marketing Experts badge as usual, following the program guidelines and LinkedIn Brand Guidelines. No further action is required to maintain your status as a CME alumnus and current program guidelines continue to apply.
- Does my LinkedIn Certified Marketing Insider credential still count?
Yes. Your achievement as a LinkedIn Certified Marketing Insider remains recognized. To add your existing credential to your LinkedIn profile, go to your Marketing Labs profile and click on ‘Add to Profile’. Then, follow the instructions to complete the process.
- As a LinkedIn Certified Marketing Expert, can I transition to the LinkedIn Marketing Influencers program?
A small subset of current CMEs may be invited to transition to the LinkedIn Marketing Influencers program based on objective criteria aligned to the program’s goals. Invitations are by nomination only; there is no application or appeal process. Details will be finalized and eligible members contacted directly.
- What learning resources are available now?
You can access practical learning through LinkedIn Marketing Labs. These courses and certifications are designed to help you build momentum in your LinkedIn Ads journey, even as the CME program is not accepting new applications.
- As a LinkedIn Certified Marketing Insider, how can I continue to learn about LinkedIn Ads?
You can still learn about LinkedIn Ads by:
- Continuously learning on Marketing Labs
- Reading LinkedIn Marketing Blog to get inspiration, insight and innovative ideas
- Participating in LinkedIn-hosted events and webinars
If you want to share your knowledge and take your thought leadership journey to the next level, you can start:
- Sharing your expertise through posts and articles on LinkedIn
- Engaging with other marketers’ content
- Exploring ways to become a LinkedIn Creator
- I’ve attended multiple Insider Scoop events. Will those events still be happening?
No. The Insider Scoop events, as part of the Certified Marketing Insiders experience, are winding down with the program. However, LinkedIn will continue to host learning opportunities and community experiences as part of other programs. Keep an eye on the official LinkedIn Marketing Solutions page for upcoming events.
- Why is the Certified Marketing Insiders LinkedIn Group being closed?
As our program strategy evolves, we’re consolidating our focus into one centralized community. Rather than keeping a group open without active management, we want to ensure all community experiences remain valuable and engaging.
Before the group closes, we encourage you to connect directly with fellow Insiders you’ve met, whether through DMs, new group spaces, or by following each other’s content, to keep the collaboration and camaraderie alive.
- What will happen to the content and discussions in the Certified Marketing Insiders and Experts LinkedIn Groups?
Once the groups close, access to its content and discussions will no longer be available. We recommend you save any important resources, connections, or posts you’d like to refer to in the future. And again, don’t forget to connect directly with the peers and mentors you've met through the group!