Targeting on LinkedIn

Targeting on LinkedIn

Learn how LinkedIn's unique targeting capabilities help you reach your audience.

About this course

This 90-minute course is designed to help you ensure that you're reaching the right audience for your business with LinkedIn's targeting capabilities. Upon completion, you will be equipped with best practices for building and reaching your target audience on LinkedIn. This course includes breakdown of LinkedIn's unique targeting capabilities and a demo of building your targeting audience.

This course is ideal for those familiar with LinkedIn ads or has already taken the Introduction to LinkedIn Ads course.

Curriculum90 Minutes

  • Targeting on LinkedIn
  • How LinkedIn targeting works
  • Audience attributes
  • Matched Audiences
  • Demo: Building your target audience
  • Optimizing your targeting strategy
  • Survey

About this course

This 90-minute course is designed to help you ensure that you're reaching the right audience for your business with LinkedIn's targeting capabilities. Upon completion, you will be equipped with best practices for building and reaching your target audience on LinkedIn. This course includes breakdown of LinkedIn's unique targeting capabilities and a demo of building your targeting audience.

This course is ideal for those familiar with LinkedIn ads or has already taken the Introduction to LinkedIn Ads course.

Curriculum90 Minutes

  • Targeting on LinkedIn
  • How LinkedIn targeting works
  • Audience attributes
  • Matched Audiences
  • Demo: Building your target audience
  • Optimizing your targeting strategy
  • Survey
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Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.

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Help Center

Get answers to all your questions from getting started to targeting options to billing.

Resources

Check out handy tips and tricks on campaign management and creative strategy.

Introduction