Learning paths

Get the skills you need to achieve your marketing goals with courses and step-by-step learning paths

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[separator] Build my organization’s organic presence
[separator] Build my organization’s organic presence
Start with the basics to create an organic presence for your brand on LinkedIn
English Self-paced course Live workshop Organic basics 30 minutes or less 60 minutes or less 15 minutes or less separator Video
Video: Creating Your LinkedIn Page
Video: Creating Your LinkedIn Page
Set up your LinkedIn Page and get ready to unlock your business’ potential.
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2 minutes
resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video
Building an Organic Presence with LinkedIn Pages
Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.
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20-30 minutes
Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less
Creative Design for LinkedIn
Creative Design for LinkedIn
Design compelling creative that attracts LinkedIn members to engage with your content.
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10 minutes
Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less
Video: Boosting from Your LinkedIn Page
Video: Boosting from Your LinkedIn Page
Learn how to increase your brand’s reach beyond your Page followers.
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2 minutes
resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video
Live Workshop: The Business of Thought Leadership
Live Workshop: The Business of Thought Leadership
This session aims to empower professionals with insights to enhance their thought leadership and executive presence capabilities.
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60 minutes
level-intermediate-icon English Live workshop Organic basics 60 minutes or less
[separator] Start advertising my business on LinkedIn
[separator] Start advertising my business on LinkedIn
Accelerate your business growth by learning the fundamentals of advertising on LinkedIn
English Self-paced course Live workshop Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator Video
Introduction to LinkedIn Ads
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
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45-60 minutes
Fundamentals fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less
Live Workshop: Introduction to LinkedIn Ads
Live Workshop: Introduction to LinkedIn Ads
This live workshop will help you discover the fundamentals of why and how to get started advertising on LinkedIn.
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60 minutes
level-basic-icon English Live workshop Start advertising 60 minutes or less
Video: Creating a Campaign Manager Account
Video: Creating a Campaign Manager Account
To start advertising on LinkedIn, you'll first need to follow these steps to create a Campaign Manager account.
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2 minutes
resource-video skip-register-page level-basic-icon English Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Video
Creating a Campaign
Creating a Campaign
Use Campaign Manager's Advanced Mode to create full-funnel campaigns.
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40 minutes
fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less
Using LinkedIn's Ad Targeting
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
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45-60 minutes
Fundamentals level-basic-icon English Self-paced course Start advertising 60 minutes or less
Ad Formats on LinkedIn
Ad Formats on LinkedIn
Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.
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15 minutes
Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Campaign Optimization Tactics
Campaign Optimization Tactics
Learn about the three primary campaign optimization levers.
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7 minutes
Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
[separator] Improve my marketing campaign strategy
[separator] Improve my marketing campaign strategy
Gain key skills to build your marketing expertise and improve your campaign strategy
English Self-paced course Live workshop Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less separator Video
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.
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30-40 minutes
Creative Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn
Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn
This course will help you strike a balance of organic and paid content to guide your audience through the customer journey.
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60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Live Workshop: Balancing Brand and Demand
Live Workshop: Balancing Brand and Demand
This course will help you understand why it’s crucial to utilize a cohesive marketing strategy that balances brand and demand.
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60 minutes
English Live workshop Campaign strategy 60 minutes or less
Using LinkedIn for Brand Awareness
Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy.
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40 minutes
Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Live Workshop: Brand Building with LinkedIn
Live Workshop: Brand Building with LinkedIn
This workshop will help you drive brand-building activity on LinkedIn.
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60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Using LinkedIn for Lead Generation
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions.
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45 minutes
Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Live Workshop: Using LinkedIn for Lead Generation
Live Workshop: Using LinkedIn for Lead Generation
Learn how to use LinkedIn for your lower-funnel goals
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60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Account Based Marketing
Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.
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40 minutes
level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Live Workshop: Account Based Marketing
Live Workshop: Account Based Marketing
Learn about LinkedIn's ABM roadmap and share insights on how you can build a successful ABM strategy.
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60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Video: Boosting as Part of Your Content Strategy
Video: Boosting as Part of Your Content Strategy
Save yourself time and keep your campaigns “always on” by boosting your organic content.
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2 minutes
resource-video skip-register-page level-basic-icon English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video
[separator] Measure my success on LinkedIn
[separator] Measure my success on LinkedIn
Learn how to create reports, identify insights, and make data-driven optimizations to maximize your ROI
English Measure success Self-paced course Live workshop 30 minutes or less 60 minutes or less separator
Reporting and Analytics for LinkedIn Ads
Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.
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40 minutes
level-basic Fundamentals fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 60 minutes or less promoted
Live Workshop: Reporting and Analytics for LinkedIn Ads
Live Workshop: Reporting and Analytics for LinkedIn Ads
This course will help you utilize LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI.
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60 minutes
level-basic-icon English Measure success Live workshop 60 minutes or less
Conversion Tracking
Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.
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20 minutes
fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 30 minutes or less 60 minutes or less promoted
[separator] Discover more possibilities with advanced campaign tools
[separator] Discover more possibilities with advanced campaign tools
Deepen your technical knowledge with these courses on LinkedIn’s more advanced campaign tools
English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator Video
Video: Creating an Ad Campaign
Video: Creating an Ad Campaign
Walk through the four key steps to create and launch a campaign in Campaign Manager Advanced Mode.
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3 minutes
resource-video skip-register-page level-basic-icon English Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Video
Getting Started with LinkedIn Business Manager
Getting Started with LinkedIn Business Manager
Learn how Business Manager can help you market on LinkedIn.
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10 minutes
business-manager level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Managing People, Ad Accounts, and Pages with Business Manager
Managing People, Ad Accounts, and Pages with Business Manager
Learn how to manage all your people and assets from Business Manager
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20-25 minutes
business-manager level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less
Business Manager Partnerships and Sharing
Business Manager Partnerships and Sharing
Learn how to collaborate with other organizations using Business Manager
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10 minutes
business-manager level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Sharing Audiences through Business Manager
Sharing Audiences through Business Manager
Learn how to uplevel targeting strategies with audience sharing.
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10 minutes
business-manager level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
[separator] Opt-in: Tell the Marketing Labs team what you think
[separator] Opt-in: Tell the Marketing Labs team what you think
English separator
Marketing Labs Site Survey
Marketing Labs Site Survey
Share your thoughts about your experience with Marketing Labs in this short survey
2-3 minutes
English
Live Workshop: Myth-Busting the top 5 Thought Leadership Misconceptions by a LinkedIn Certified Marketing Expert
Live Workshop: Myth-Busting the top 5 Thought Leadership Misconceptions by a LinkedIn Certified Marketing Expert
Join our Certified Marketing Experts on this fast-paced session to learn about the top 5 Thought Leadership misconceptions
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60 minutes
English 60 minutes or less Virtual