Measurement on LinkedIn for Dentsu - Certification Live Workshop

This live workshop is designed to help you prepare for the LinkedIn Marketing Measurement Certification exam.

During the session, you’ll review the key measurement concepts, tools and best practices covered in the certification curriculum. You’ll learn how to evaluate campaign performance using LinkedIn’s measurement tools and reporting capabilities, helping you make more informed optimization decisions and demonstrate marketing effectiveness.

You’ll explore how to align measurement with campaign objectives, identify the KPIs that matter most across the marketing funnel, and understand how reporting, attribution, conversion tracking and experimentation work together.

Through practical examples, knowledge checks and expert guidance, you’ll strengthen your understanding of the certification topics and identify any areas to review before taking the exam.

Following the workshop, attendees are expected to complete the LinkedIn Marketing Measurement Certification exam. This takes 60 minutes. The certification exam can be found on this Marketing Academy page

What you'll learn

After this course, you'll be able to:

• Select the right success metrics based on your marketing objectives.
• Interpret LinkedIn campaign reports to uncover meaningful performance insights.
• Understand how conversion tracking and attribution help measure business outcomes.
• Apply LinkedIn measurement tools to optimize campaigns throughout the customer journey.
• Use experimentation and reporting insights to continuously improve campaign performance.

Topics

1. The Measurement Opportunity
2. Reporting and Analytics
3. Conversion Tracking
4. Creative Best Practices 
5. Activating Campaign Experimentation and Revenue Attribution
6. Key Takeaways and Q&A

What happens next: you will receive a registration confirmation email and at the time of the session, come back to the registration page, select launch 5 minutes before the meeting and you will be directed to the Dentsu Team Meeting call.