Live workshop: Fundamentals & Measurement

Winning with LinkedIn Video equips you with the strategy and tools needed to succeed with Video, curated with a full funnel strategy in mind. In this course, you’ll begin by understanding what makes LinkedIn uniquely suited for effective video marketing campaigns. You’ll explore how a professional mindset, intent-driven browsing, and precise targeting capabilities can significantly improve engagement and conversion rates.

Plan to attend live, as these events are not recorded.

What you'll learn

After this course, you'll be able to:

• Articulate the B2B value LinkedIn Video brings through precise targeting and full funnel impact
• Design and lanch video ad campaigns that drive results across the funnel - from awareness to conversion
• Evaluate and optimize campaign performance using LinkedIn’s measurement solutions

This course is for your if

• You’re new to LinkedIn Video and want to get started with effective campaigns and you want to confidently plan, launch, and optimize LinkedIn video campaigns.
• You want best practices for targeting, creative, and measuring video performance
• You want to understand how LinkedIn Video fits into your broader B2B marketing strategy

Topics

[Comma-separated list of products, topics, and keywords]