Live workshop for WPP Canada: LinkedIn Fundamentals

LinkedIn Fundamentals equips you with the tools, and practical guidance needed to build effective campaigns on LinkedIn with confidence. In this live workshop, you’ll explore how LinkedIn’s professional audience, campaign structure, ad formats and targeting capabilities work together to create engaging campaigns. Through instructor-led guidance and examples, you’ll learn how to approach campaign planning aligned to the right objectives, the right formats and tactics, and better understand what drives performance across the campaign lifecycle.

Plan to attend live, as these events are not recorded.

What you'll learn

After this course, you'll be able to:

• Explain how to structure effective LinkedIn campaigns - aligning objectives, ad formats & creative to drive engagement & business outcomes.
• Understand targeting and campaign optimisation across the LinkedIn campaign lifecycle to identify what drives performance at each stage. 

This course is for you if: 

• You want to attempt the LinkedIn Fundamentals Certification
• You want to learn how to get the most out of LinkedIn Campaign Manager

Topics

1. LinkedIn Campaign Manager
2. LinkedIn Ad Formats and Objectives 
3. Targeting on LinkedIn  
4. Campaign Optimization  
5. Key Takeaways and Q&A