Live workshop for Publicis US LinkedIn Fundamentals & Campaign Essentials

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LinkedIn Campaign Essentials equips you with the tools, and practical guidance needed to build effective campaigns on LinkedIn with confidence. In this live workshop, you’ll explore how LinkedIn’s professional audience, campaign structure, ad formats and targeting capabilities work together to create engaging campaigns. Through instructor-led guidance and examples, you’ll learn how to approach campaign planning aligned to the right objectives, the right formats and tactics, and better understand what drives performance across the campaign lifecycle.

Plan to attend live, as these events are not recorded.

What you'll learn

After completing this course, you’ll be able to:

• Structure effective LinkedIn campaigns by aligning campaign objectives, audiences, ad formats and creative with your desired marketing and business outcomes.
• Apply LinkedIn’s targeting capabilities to reach relevant professional audiences for both B2B and B2C campaigns.
• Understand how to monitor and optimise campaigns across the campaign lifecycle, identifying the factors that influence performance at each stage.

This course is for you if: 

• You want to attempt the LinkedIn Fundamentals Certification
• You want to learn how to get the most out of LinkedIn Campaign Manager

Topics

1. LinkedIn Campaign Manager
2. LinkedIn Ad Formats and Objectives 
3. Targeting on LinkedIn  
4. Campaign Optimization  
5. Key Takeaways and Q&A