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Upcoming workshops 60 min
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Next steps
Live workshop for [AGENCY 1]: LinkedIn Planning Fundamentals
LinkedIn is inviting media planners and client teams across B2B, iProspect, dentsuX and Carat to join a one-hour virtual session to help you build a stronger understanding of LinkedIn, how the platform has evolved, what it can do today, and how to best leverage it in your planning.
By selecting Start, you acknowledge that your organization will receive information about your participation in this program, such as your certifications or other activities on Marketing Academy. For more information, visit the Help Center or contact your organization.
Plan to attend live.
What you'll learn
LinkedIn is inviting you to join a one-hour virtual session to help you build a stronger understanding of LinkedIn, how the platform has evolved, what it can do today, and how to best leverage it in your planning.
We plan to cover:
- LinkedIn’s value proposition
- Understanding LinkedIn audiences (including B2C opportunities)
- The B2B buying group and full-funnel ABM
- Targeting & activation: from ICP build to full-funnel execution and measurement
- The role of LLMs in shaping information discovery
- The video opportunity on LinkedIn
This will be a focused, practical session designed to help you apply these principles directly into your planning.