- Why Advertise on LinkedIn?
-
Grow Your Business on LinkedIn 2 min
- Build Your Foundations
-
How to Set Up Your LinkedIn Page 4 min
-
Boosting from Your LinkedIn Page 5 min
-
Planning Your Advertising Campaign Strategy 5 min
-
Create Your Ad Account 4 min
- Plan Your First Ad Campaign
-
Align Your Objective to Business Outcomes 3 min
-
Define Your Audience 3 min
-
Choose Your Ad Format 2 min
-
Set Your Budget, Schedule and Bid 9 min
-
Create Your Ads 1 min
-
Review and Launch 4 min
- Evolve Your Strategy
-
Monitor, Measure, Adjust 2 min
-
Organize Your Campaigns 2 min
- Course Review
-
Summary 1 min
-
Congratulations!
Introduction to LinkedIn Ads
Grow your business on LinkedIn with paid ads
Start with the foundations of paid advertising on LinkedIn, the home to the largest global community of professionals, from senior-level thought leaders to individual contributors.
What you'll learn
After this course, you'll be able to:
- Set up your LinkedIn Page
- Boost from your LinkedIn Page
- Create an ad campaign in Campaign Manager
- View and monitor your campaign results
This course is for you if
- You're new to LinkedIn Advertising
- You're exploring different LinkedIn Advertising products you haven't used before
Topics
Ad formats, bidding, boosting, budget, Campaign Manager, creative design, LinkedIn auction, LinkedIn Pages, reporting, targeting